IMPORTANCE OF PRODUCT DESCRIPTION FOR E-COMMERCE

Many e-commerce companies drastically undervalue the need of meaningful, high-quality content when creating their first website. Actually, the technical aspects of the process and the production of high-quality photos receive most of the attention, but a strong product description can also increase conversion rates.

PRODUCT DESCRIPTION:

If you’re unable to attract people to buy your products, your website will not succeed, no matter how much investment you make in advertising. Most entrepreneurs do not understand the power of having an enticing product description for their products and a nice catalog for their customers to browse through.

 While some e-commerce companies make sincere efforts to post distinctive and eye-catching descriptions for every product page, others completely disregard the content, and still others take the easy route by simply copying all the descriptions from manufacturers' websites and posting them on their websites. Making a user-friendly and appealing website for your customers should be your first objective as an online marketer. You undoubtedly make an effort to do this by delivering fantastic bargains and discounts, but all e-commerce marketers should concentrate on including accurate descriptions of their products in their product catalogues.

WHY PRODUCT DESCRIPTIONS ARE IMPORTANT?

1.      ENTICE YOUR CUSTOMERS & SELLS THE PRODUCTS: The advantages of the product are clearly stated in the product description, which persuades the buyer that they not only need the goods but also want it. You need to draw their attention to your product description since it has the power to pique their interest and persuade them to make a purchase. Your product description will satisfy their questions because your buyers cannot touch or feel the things in person.

2.      HELPS IN SEO: Stop using the manufacturer's website's product descriptions in their entirety on your product pages right away. Because Google dislikes duplicate material and automatically lowers the SEO ranks of your website, As a result, well-written, distinctive product descriptions can help you rank higher in search results, which will enable more people to discover and purchase your products.

3.      SIGN OF PROFESSIONALISM: Good copy converts well because it reads well. A copy that is appealing demonstrates professionalism in business. Customers are more likely to trust a business that presents a professional website interface.

4.      ENHANCES THE BROWSING EXPERIENCE: More viewers and potential customers are drawn to an engaging catalogue. You will undoubtedly attract more buyers with your well-presented, readily apparent merchandise. An intuitive user interface, distinctive product descriptions, and top-notch photos all work together to increase online sales.

HOW TO CREATE A GOOD PRODUCT DESCRIPTION?

1)      SHORT COPIES & POINTERS: Just keep in mind the simple maxim "Less is More" when creating product descriptions. Don't use 15 words to express something you can explain in 10. Additionally, rather of writing lengthy paragraphs, attempt to clarify more in bullet points.

2)      FOCUS ON PRODUCT USP & STAY INFORMATIVE: Keep your target audience in mind and try to add maximum information about the product like: Material, Benefits, Uses, Features and Care instructions etc. Also mention the USP of the product to entice your users.

3)      KEEP IT ERROR-FREE: Any copy with grammar or spelling errors can adversely affect your website’s impression. Therefore, a proper proof-reading and editing of copies is always required to make sure your content is error-free.

4)      HIRE PROFESSIONAL WRITERS: Not everyone has the ability to write persuasive copy. In order to increase your conversion rates, it is crucial that you hire competent writers for your website. Depending on your content needs, you can either hire a team of writers or go the outsourcing route, in which case you can assign your job to a number of independent authors. You can reach us at www.writers.exchange or give us a call at +91 9840226301 or +1 914 598 8133 for further queries. 

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